free client database
An incredibly valuable, but often overlooked, asset for any photography business is a client database. Early in your career you may find it easy to remember all the people you’ve worked with, but after a couple years the number grows and it becomes increasingly difficult to keep track of everyone.
Creating a database is easy to do, and totally beneficial. Here are some ways it can help!
Improves Client Experience: Access to names of clients, their kids’ names, their likes/dislikes, their previous orders, etc. lets you have more personal and meaningful communications with them, showing that you really care.
Improves Efficiency: Contact info that you can find and use quickly means you’re more likely to keep in touch with your clients, and it won’t take you as long to do it!
Improves Marketing Efforts: The ability to target your marketing to specific groups of clients is extremely valuable. For example, all your clients with families might want to know about your Mother’s Day sessions, but wedding clients without little ones would prefer to know about your newest line of wedding albums.
Even if a database can just help you remember the names of your clients, it will be well worth the time spent creating one. Consider this lesson from my favourite book, How To Win Friends & Influence People:
“Remember that a person’s name is to that person the sweetest and most important sound in any language” – Dale Carnegie
Creating Your Database
Now, there are a lot of fancy programs to help you do this: some free, and some that you have to pay for. But, as you may know, we like to keep things simple. Simple systems get used!
So here’s a simple way to create a client database that will help you rock your business!
Step 1: Assemble all your client contact information.
If you’re just starting your business, you’re in luck because you can implement a database from the beginning, and don’t need to play catch-up. But I’m guessing most of you have had a few clients already, so you’ll need to collect that information. It might be on contracts, or their client files. Wherever it is, get it all together so you can input everything at once.
Step 2: Decide where to put the database
This is the tricky one. You’ll have to think about how you want to use the database to figure out the best way to store it. In the interest of simplicity, we like using the Mac Address Book. It syncs across our computers and our iPhones, so we have our database even when we’re out and about.
There is also the option of using a cloud service like Google Contacts. It will tie in nicely if you using Gmail (which you totally should—here’s how to set Gmail up for yourself), and can be accessed from any computer or smartphone.
Now, if you will only ever use your database at your computer then something as simple as a spreadsheet will do the trick! But consider how useful it can be to have that information with you everywhere. The more you shoot, the more you start running into clients! Mobility is important.
Step 3: Figure Out Backup Plans
If you’re going to put effort into making a client database, be sure to back it up. With Mac Address Book we can just put the database file in our nightly backups, and there’s nothing more to think about.
With Google Contacts you can back things up, but as far as I can tell you have to do it manually. That adds another step that could be forgotten. Something to think through before diving into creating your database!
Step 4: Decide What Information To Include
Stuff like names and contact information are standard for a database, but you can get creative with what you include in yours to really improve the experience you provide!
If you shoot weddings, you could include their wedding date, and then at the start of each year schedule first anniversary cards to go out. You’ll have all that info at your fingertips, so that kind of project will be quick and easy!
For families you could enter the kids’ birthdays, or the last time the family had a session, so you can drop them a line in a year or two to suggest another shoot (like reminders from the dentist, but way more fun!).Tips on how to park? what some funny jokes to joke to someone that the boss made my little helper How to add resume to linkedin? How do the ice float and the text create meaning? How to draw a moon? What does hades look like? What is the meaning of pipe dream? Tips on how to lead a healthy lifestyle? How to write a bibliography? How to find the derivative? How to get souls of night? How to delete multiple contacts on iphone? What does nonetheless mean? What dates are taurus? How to core a tomato? Clover how to assign a server tips? What grade are 7 year olds in? What is a polar molecule? How to install kodi on firestick? What the meaning of this symbol :? What does super ionic mean? How to cook tri tips in the ninja foodi air fryer? How to keep ants out of house? How to connect airpods to macbook air? You know what i mean? What does 4th of july mean? Tips on how to write case notes? What does ms stand for? What is wormwood? What time does breakfast end at mcdonalds? What is the aim of meaning-based coping? What does the name nolan mean? How to find a sugar momma? What does fugitive from justice mean? Maya angelou i know why the caged bird sings meaning? What does accepting backup offers mean? how to make cheeseburger macaroni hamburger helper better What is ac/dc meaning? What does faux pas mean? What does avada kedavra mean? What is the meaning of the name margarita? What is the meaning behind nessun dorma? How long to cook ham? How to clean your ears without q tips? How to tame a wild tongue? What does the lower number on blood pressure mean? How to break a fever fast in adults? What does cib mean? How do you like it meaning? What does hypo mean? What does right to work state mean? What are the biggest colleges in the us? how to get tutu helper on ios 10.3.1 How to bake? What are pepsi products? Wish i knew you when i was young meaning? How to heal your liver? What is the meaning of obama care? How to bring down blood pressure? What does case disposed mean? what is the reading level of the forgotten helper Tips on when to sell your home? What does the parathyroid do? Tips on how to win your unemployment appeal? How to get rid of gynecomastia? What time does the mets play? What does printer offline mean? What is the meaning of atticus? How to reduce fever in adults naturally? How to get rid of fleas in the house forever? What is the meaning behind may day? What does cp mean in text? Tricks on how to get a bigger dick? What do snake tattoos mean? How to get a girl to like you over text? What are britches? What are babyback ribs? What is ak 47 meaning? What is onlyfans used for? How to calculate allele frequency? How much do people charge for sponsored tips of the day? What does baka mean in spanish? What time is it in sacramento? What is the meaning of common? How to turn off fn lock? What does hispanic mean? What is meaning of report? what is a helper for service and repair What are pork tenderloin tips? What does a.m. mean? What do dreams about lions mean? What does itchy left palm mean? What does a tendon connect? What stations are the olympics on? How to file tax extension 2022? how to get helper hypixel How to open a chick fil a? What does bleak mean? How to weight increase tips? What does alexis mean? How to get dried paint out of clothes? How to add a signature in outlook? What are rural areas? Why do my nails split at the tips? How to combine pdfs? 5 tips on what not to do for the murph? Corey wayne how to seduce women and get laid: simple tricks that actually works!!!? How to help sore muscles? Pokemon x what skate tricks do i have? How to talk to anyone (92 little tricks for big success in relationships? Who are the actors on the british tv program new tricks? What does too mean? What does psoas release feel like? What time does thursday night football start? How to do an egg cleanse? How to stop vaginal itching? How to stop acid reflux at night? What is the meaning of st.valentines day? What is black garlic? what is a helper that's born too early already start itchlarians helper how do i get jar back What is the pro bowl? What does diosa mean? What time is the eclipse today? What temperature does alcohol freeze? How to delete onlyfans account? What does it mean to be blessed? how to add flair helper bot Cast changes new tricks why? How much is a trip to hawaii? What does a fox mean? How to find someone's location on iphone? What does pfp mean in text? What does customer service mean to you? What is the matrix? What does mt dew taste like? Tips for helping students who have difficulty with memory? How to watch marvel movies? 5 tips on how to save money? Whats the song by jedi mond tricks where he talks about his mom? What is the meaning of evil eye necklace? What does pov? What does notion mean? What does karen mean in slang? What does ma am mean? How to do tricks with feather cat toy? What is the meaning of the song crimson and clover? What are gender stereotypes? How to do tricks spider man? What does descale mean on keurig? How to draw a girl? What does http stand for? What does balance transfer mean? What is the meaning of wormwood? What is a holding company? How to become a wedding officiant? What is commercial cooking meaning? Social security tips w2 what does mean? How to smoke a cigarette? What sound does a goat make? What does enable cash card mean? What does instance mean? Doctor who sleight of hand tricks? What is the meaning behind jack o lanterns? What does stugots mean? How to reverse atrial fibrillation naturally? How to get rid of diaper rash? How to change username on snapchat? What does the name jeremy mean? How to tell if someone is lying? When escorting goes slow tips? Why would someone cut the tips off of both of cat's ears? how to remove reason security engine helper What are hemroids? Which branch boasts the motto semper supra meaning always above? What does quorum tips do? Tips how to win buy box on amazon? What does it mean to sanction a country? How to build a pole barn? What is paramount plus? Which of these search engine tricks relies on metadata from the webpage? quizlet? What to put in annuel net income if i get payed in tips? How to cure a sinus infection? how to update alexa helper How to see tips on ubereats? What does pos mean in banking? How to get rid of lower back pain? How to get slime out of clothes? How to do recruiting interview tips? How to heal a sprained ankle fast? What is the meaning of obscurity? how does hiv attack helper t cells What your dreams mean? Tips for when you're distracted working? What are three tips to make sure you are getting all of the vitamins? What are the symptoms of polio? How to store lemons? Magicians who do math tricks? How to do ninja tricks? What does the upside down smiley face mean? How to overclock ram? How to keep deer out of garden? What does low iron mean? What does aprn stand for? What the meaning to put fable in someone? How long does it take to hard boil an egg? How long to become a nurse? How to pick a lock? What is the meaning of modern physics? for avast how do you disable wondershare helper What a nerve meaning? What are psychic types weak against? Ticks and tips on how to cut and style peoples hair at a barbershop for males a females? Tips for when your boyfriend stays over for the first time? What does s4s mean? How to color your hair at home? Usps what does forwarded mean? How to prevent bacterial vaginosis? What does 4lifers meaning in text? How to restart hp laptop? What does 17 flags mean? What does cosmo mean? What does agave mean? how do i get from 2340 w. 2500 n. helper ut to carbon county event center in price, ut "what command can be used to create and send helper messages" How to grill pork chops? What does a white heart emoji mean? What does qt stand for? What is liability insurance? What is the white stuff in a canker sore? What does log mean? How to hand express milk? How to short a stock? What does susceptible mean? How to do magic tricks tutorial? What is the meaning of probably in hindi? How to get your ex back psychological tricks? Tips on how to play drumset? How to make .my skyhook use 510 drip tips? How to get a work permit? How to become a coroner? scripture-the father is sending a helper who will help you in all things How to lock facebook profile? F2 freestyels how to do tricks? How to increase sodium levels? What does gl stand for? How to make pancakes? What is the meaning of divine providence? How many cups to a gallon? Who has the most hat tricks in soccer history? What does m o mean? How to strengthen lower back? How to hold a motherboard linus tech tips? How to train cockatiels tricks? How to become a christian? What is the meaning of the florida state flag? what is java ssv helper plug-in? How to delete backups on icloud? What does the supremacy clause do? What are the safety tips in cyber attacks? What does somos mean in spanish? What does it mean when your? How long to cook lasagna? How long to cook fresh green beans? What does she/her mean in a bio? Who owns tricks cereal? how much water for 2 boxes of hamburger helper